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They buried important terms in pages of fine print that people could reach only through a tiny hyperlink, the FTC alleged.īut experts say the instances of fine-print deception are on the rise, despite these occasional enforcement actions. The real terms were buried in - you guessed it! - the fine print.Īnd in March, it charged a group of online marketers with deceptively luring consumers with “free” and “risk-free” trials for cooking gadgets, golf equipment, and access to related online subscription services. In December, the FTC cracked down on a Dallas car dealership for deceptively advertised loan terms in ads. You have to scroll back to last year to find the Federal Trade Commission (FTC) really going after a company for hidden restrictions.
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